CREATIVE DIRECTION | GRAPHIC DESIGN | STRATEGY
CREATIVE DIRECTION | GRAPHIC DESIGN | STRATEGY
From 2016 through 2017, I was challenged to promote an idea: energy. It is in everything we do and use, including electricity and my dog's tennis ball. If you are making something or doing anything, you're a DOER and you're DOIN' it with energy.
This is a story about the work that mcgarrybowen did for Chevron in 2016. I directed the compilation of this work under the guidance of Richard Sabean with copywriter Jon Igielnik. I collected and organized all work from the year, focusing on digital, and teamed up with mcgarrybowen's in-house editors to compile this reel. Voiceover by Sydney Sabean.