CREATIVE DIRECTION | GRAPHIC DESIGN | STRATEGY
CREATIVE DIRECTION | GRAPHIC DESIGN | STRATEGY
We created a mini-campaign to celebrate Chevron's close ties to Fresno County and El Segundo. The campaign ran in TV, social, digital, and in out-of-home billboards and aligned with El Segundo's centennial celebration.
Art Direction: Lawler Watkins
Copy: Jesse Custodio
CD: Richard Sabean
It takes a lot of DOING and a lot of energy to get a plane up in the air. This video celebrates all the DOIN’ that got El Segundo off the ground.
I created billboards which hearkened to the history of aviation in our market area as well as Chevron's long history of fueling aviation. The illustration came from a vintage Chevron publication.
We created a mini-campaign for Southern California that celebrates all the DOIN' it takes to fly and El Segundo's rich aviation history.
It takes a lot of DOING and a lot of energy to get a plane up in the air, and to get DOERS where they need to be. We created a mini-campaign for Southern California that celebrates all the DOIN' it takes to power an airplane.
We created a mini-campaign for Southern California that celebrates Chevron’s role in El Segundo's rich aviation history.
We created a mini-campaign for Southern California that celebrates all the DOIN' it takes to keep Fresno County DOIN’ after all these years.