Lawler Watkins: creative direction, brand strategy, graphic design

"Together We Can Do a World of Good"

I designed the first graphic for FEED's 2014 Holiday collection. The text embodies FEED's mission to eliminate hunger. With the purchase of this T-shirt, 10 school meals are provided to children in need.

Portrait by Joey L.
Photo courtesy: FEED Projects

FEED Philippines

The FEED Philippines t-shirt was created in less than one week. After Typhoon Haiyan rocked the island nation, Team FEED knew we had to act and develop a product to raise support and awareness for emergency relief. With the purchase of each t-shirt, 10 high-energy biscuits were provided to kids families suffering in the aftermath of Typhoon Haiyan.

Logo design: Lawler Watkins
Photo courtesy: FEED Projects

Inspired by FEED's love of artisans, artists and handmade goods and by my love of painting and spontaneity, these bags were produced to bring new energy to FEED's classic bags. They provide 100 meals and 10 meals to children in need through the World Food Program (WFP).

Pattern design: Lawler Watkins
Product development: Emily Corker
Photo courtesy: FEED Projects